HOTEL Zero Cost Ethical Marketing
(as per UK, US, legal, Customer psychology perspectives)
Training coaching program
[Upto 8-10 members in your Team can attend for 1 fees in online Sessions. Contact us if you want more member to attend during the online session ]
Twice a week Skype Online Coaching [All session on Skype]
Timing -
UK London Time 4.30 PM-6.30 PM BST
New York/ Toronto morning 11.30 am-1.30 PM
Indian Time 9 PM - 11 PM IST
Price - $1000 USD one time fees or 2 monthly installment of $550 USD or 3 installments of $400 USD each
Introduction & BENEFITS YOU CAN EXPECT
Benefits( Results) you can expect (upon impleneting) from this "Hotel Zero Cost Ethical Marketing Training Consulting mix program"
* Increase Revenue Direct by 22%-25% & overall revenue including OTA etc by 20%-25% year on year along with 10%-15% extra Free Time saved because you are paying per hour wage rate in many cases
* 20% -25% more revenues, more members, more conversions,More genuine leads, more sales
* Have 10% -15% more time by using tech software to Automate & internally organised as much as possible
* Online Sales Increase & Travel Agents Network Nurture Increase
* Increase RETENTION of your existing members
* CUSTOMER JOURNEY MAPPING - to increase loyalty & conversion at Every interaction Touch point >> One step extra that shows you care which increase conversion
* Right way without being pushy, irritating of doing sales & follow up
* 6 different Follow up systems for a.lead nurturing to actual walkin conversion b. Old patients who were 1 year back to persuade for repeat business c. To get reviews from patients d. Being in touch e. Referral network develop
* Dull Season Month, Slack Season month
* Local competition zero cost mrkt strategies
* Digital marketing for zero cost for lead generation, online visibility, social media strategy right way, right frequency....basic seo
* Branding - offline, online & personal branding
Index Content Sections modules - Hotel, Restaurent, - Zero cost Ethical Marketing Online Consulting training mix program
This course is divided into 14 section modules. These are bascially 14 aspects of running a Hotel from Business Marketing angles
Section - "Zero Cost Lead Generation Strategies" to increase New Customers, get more Sales increase
24 new FREE Zero Cost ways for more Lead Generation Strategies with mix of Both ONLINE & OFFLINE WAYS about how to get new Enquiry/new Leads/ New Patients with Secret mantra, pros & Cons & Real example
Section - RECESSION MARKETING - How to win Recession Strategies
Because 2024 is under economic recession, so we are very focused over SURVIVNG FIRST and fixing the immediate current situation & how to marketing in Recession time
Section - ONLINE SALES - Increase Sales
Online space is much more competitive then it seems because there are enourmous free content free to view on youtube and every online site have to compete with both other compeititor .
Section - Increase Retention for Existing Memebers amidst recession using zero cost ethical ways
The first way should be to increase retention of your existing members
Section - FOLLOW UP SYSTEMS - Five Care Based Follow Up SYSTEMS Without being PUSHY, Aggressive / irritating/salesy to be positively in touch
Having non irrirating, non salesy, non pushy way to follow to attend "Free trial" and also after Free trial to pursade to join paid customer
Section - Digital Marketing Free Ways, Free Software, etc Social Media Secret Mantra, Pros & Cons customized as per Sports Trainers & Gym Fitness Industry
15 plus videos to start with & Result pack 3 mins To DO Exercise to give immidiate digital makeover, digital boost which can be done in the first week itself to get some results actions
Section - Interactive Touch Points (CUSTOMER JOURNEY MAPPING) to build Loyalty, extra care & inturn increase conversions & Repeat business
There are basically 9 key interactions between a Guest Enquiry & Hotel staff in the whole journey of CUSTOMER GUEST from the very first intial enquiry phone call to frontdesk/online enquiry/chat to actual booking the room/ restaurent and after leaving the hotel campus.
This concept is also called CUSTOMER JOURNEY MAPPING in MBA Jargons. I have tried to implement this concept HOTEL set up using free things how can we become 1 step better, 1 step more caring at each interaction with the guest customers (irrespective whether its online, telephonic or offline in person visit )
Section - Revenue Management
Room Vacant/ Rooms Occupited , Food Table booked Occupied & other such concepts. ADR, etc
Section - Marketing Services Offers & Packages for Doctor Medical line
Here i have introduced some new concept like CASHFLOW IN- DEMAND SERVICES, LIFEJACKET SERVICES & BACK UP SERVICES. I have also discussed details about Niche marketing with real life doctor examples to explain Concept of NICHE in medical line ,
Section - Branding Secrets using zero cost ways/ low cost
Clinic & Hospital needs local people and get Famous because of 1-2 Key doctors. So for most of clinics & Small hospital the medical branding is more of mix of PERSONAL BRANDING & LOCAL SMALL BUSINESS BRANDING more focused over 5 km -10 km radius in local area. Here i have discussed about FREE zero cost to very low cost ways of branding for Doctor Medical professionals
Section - Increase Productivity & Time Management
Key Time management Concepts principles because along with more money sales this zero cost Ethical marketing course also aims to get increase 10% -15% extra free time for personal life
Section- Personal Finance & Cost Cutting techniques
This sections includes about 13 cost cutting Plus another 15 Personal finance Tip for Irregular source of earnings (as in like Hotels have dull day, dull season, off season etc so they have kind of irregular source of earning ) .
Also i found There were certain key patterns which i found were repeatedly doing when it comes to personal finances & Cost cutting to run their set up. This was mostly because they have not even aware of this, sometimes because no one have told them to cut cost this way ; sometimes because they have not even thought brainstorm from those angles when it comes to personal finance & cost cutting.
Section- Reverse Engineering
Most of times are Yearly Sales goals/ Financial goals/ Targets are often NOT achieved because there are certain key mistakes that we do in (faulty) mental planning stage itself. What are those, how can we fix it .
In this section we try to change in our mindset attitude at Mental planning stage itself to make our future plans things much more predictable, practical & compartively more achievable
Section - Internal Documentation, Compaliance etc related optimisation
For small midsized Hotels we use simple things like google drive, google spredsheets, etc to have all internal documentation, etc things are optimized .
Like , one of things i did, was that I have put Formulas Macros in excel sheet to make it like a Customer CRM/Sales CRM Managment System in Excel sheet using formulas Macros, to save money & time for costly Patient management software for small hospital set up . Video below
Section - Employees Hiring & Training Optimisation to increase internal speed, productivity & efficiency using simple Free things that brings better resulsts
This section is focused on Optimisation of Employee Hiring & Training related time efforts cost which consumes a lot of time of Head boss in a small set up . Simple Techniques using simple Free things here helps in directly increase internal speed, productivity & efficiency in employees Hiring & Training Process
Section - HR Best Practise
This section is focused over when you already have employees. then what things you can do to make them comparatively more happy, more productive, more enthusaistic towards, so as they become more loyal & server your customer better. You as Head boss take "BETTER" care of your employees & the employees take "BETTER" care of your Patients/Customers